Ranking a page that dead-ends wastes the crawl. Miraa’s structure work puts the decision, the proof, and the next step on a path a buyer can walk. It is not a visual redesign.
Navigation that mirrors the org chart is a sitemap of the company, not of the decision.
Start where organic actually lands: a comparison, an integration, or a job-to-be-done, not the homepage. Ask what decision that query implies. If the page answers a different decision, the structure is already wrong, even when the prose is handsome.
Then ask how that visitor reaches proof they are allowed to believe, and how they reach a person. A research query does not need a shout. A comparison does need the demo to be obvious. The about page’s measures — qualified traffic, signups, demos, pipeline, revenue — are how you later check whether the path was real.
Cannibalized keywords, which the homepage lists as a recovery issue, are often several URLs arguing for one decision. Structure work picks the URL that should exist and points the others at it. Technical SEO makes sure the chosen URL can be stored. Content fills it.
Groupings that match how buyers look, not how the product team is organized.
Contextual links between explainers, comparisons, and the pages that ask for a conversation.
A brief for each priority URL: the decision it serves, the proof it may use, and the next step that matches the query.
Visual identity, component design, and the interface of the marketing site.
We will not pretend to run a redesign practice the site does not describe. If you need a new look, bring the partner. We will keep the architecture and the claims honest.
Implementing the briefs in your CMS depends on access. That is settled on the call, not assumed here.
Not as a design studio. We specify architecture, links, and the content of priority pages. A new visual system is yours or your design partner’s unless a written scope says otherwise.
Waiting spends the first visits on a dead end. Commercial pages should have a coherent next step before a quarter is spent earning them.
Technical SEO asks whether a URL can be crawled and stored. Structure asks whether a person who lands there can tell what decision they are in, and whether the site’s paths support it. Most engagements need both, in that order when the pages are invisible.
Not as a productized testing program. We look at qualified demand by landing page, which is the attribution the services list already commits to.
Marketing platforms are a sharp case of this problem, because the buyer notices a template. The B2B page is the reader side of the same path.
If you cannot do it in a few clicks, structure is the first thing to look at, ahead of a new visual system.