How many links are in the engagement?

The site does not publish a quota. Outreach depends on what you have to say and what a publisher accepts. We will talk about the kind of coverage that would matter in your category.

Do you pay for placements?

The site does not describe paid link insertions. We will not add that tactic from this page.

What if there is nothing to pitch yet?

Then the first work is a page with a point of view the product can defend. Outreach before that is how companies get ignored, and how thin claims get repeated off-site.

Should we match a competitor’s referring domains?

No. Their list mixes coverage a buyer might read with placements that exist to move a score. We start from publications and practitioners your buyers already treat as a source, and from a page on your site that can survive that attention.

Does a mention change AI answers?

A credible public reference gives an answer engine another place to see a consistent description. It is not a switch. The citation limit on the answer-engine page still applies. We will not invent coverage to feed a model.

/ Authority

Authority from referenceson pages that already carry trust.

The homepage pairs technical SEO with authority: architecture, internal linking, schema, and digital PR. That pairing is the offer. A catalog of third-party scores is not on the site, and it is not for sale here.

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/ Two halves

One you control.One you can only earn.

On your domain

Internal links from pages that already perform to the URLs that should earn a conversation. This half does not depend on a publisher’s mood. It is also the half teams skip because it is less dramatic than a new referring domain.

The URL that should receive outside attention is usually a definition or a commercial page a buyer can finish, not the homepage and not a news post that expires in a week. Once that URL exists, the internal link from it to the page that asks for a conversation is still yours to place.

If the commercial URL is orphaned, digital PR sends attention to a page that cannot pass it on. Structure and technical SEO are the prerequisites, not optional extras.

Anchor text is the phrase a buyer would type, written once by a person for that sentence. Repeating one exact-match string across every email is how a useful reference starts to look manufactured.

Off your domain

Digital PR means asking relevant publications and practitioners to describe something true. It depends on a page worth citing, which is why it sits next to expert-led content.

B2B software pitches stall when the only news is that the company exists. Editors and practitioners cite a definition, a workflow they recognize, or a comparison with a source. If the product team cannot say any of those in public, the wait is on the story, not on a longer media list.

A roundup that sells inclusion is a different transaction from a reporter choosing a source. The first is not described anywhere in Miraa’s published services, and it will not be added here under a softer name.

Placement is not guaranteed. Editors decide. A mention that a buyer could land on and still respect you is the standard. A stuffed anchor on a page no buyer reads is not the service described on this site.

/ Refusals

No score, no quota, no purchased insertion.

Miraa does not publish domain-rating minimums or a link count. Paid placements that exist to pass authority are outside the published language, which is digital PR and trust signals. Anyone selling a package of scores is describing a different business.

A backlink export sorted by a third-party score is a research toy, not a plan. The rows mix directories, partner badges, and insertions nobody on a buying committee will open. The useful question is narrower: which of your URLs could a skeptical reader open from somewhere else and still understand the product.

Coverage that lands and then stops is unfinished. The mention has to point at a page that explains the offer, and that page has to point onward to the conversation. Without those two hops, the reference is a compliment that never reaches sales.

/ The commercial questions

Counts, payment,and empty stories.

The site does not publish a quota. Outreach depends on what you have to say and what a publisher accepts. We will talk about the kind of coverage that would matter in your category.

/ Earn it first

The page has tobe worth the reference.

Content is the asset. Answer engines are why a sloppy mention is costly. Technical SEO is why the URL you are proud of might still be invisible.

/ Next step

Name who your buyersalready read.

If those publications would never mention you, the problem is the story, not the outreach list. We would rather find that out immediately.

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