A brand a modelcan explain without guessing.
Large language models repeat what they can ground. Miraa’s LLM work makes a B2B product groundable from the public site: ordinary indexation, one way of speaking, and editors who delete a line a model would over-read.
- Start by explaining the product from your own URLs, with the site open and nothing else.
- If that explanation needs a slide, the model does not have the slide.
- ChatGPT, Claude, Gemini, Perplexity, and AI Overviews are the surfaces the site names.
Describe the productwithout leaving the domain.
Three slightly different homepages produce a fourth description, and the fourth one is the one that gets repeated.
Before a program, try this: explain what you sell using only pages on your domain. Note every time you reach for a sentence that is not written down. Those gaps are the brief. A model asked for a category recommendation will reach for the same missing sentences, with more confidence.
The gaps are usually mundane. The category is implied. The audience is a slogan. A comparison lives in a sales deck. An integration is true in the product and absent on the site. LLM SEO at Miraa is the unglamorous job of closing those gaps in public.
That is why this is not a creative campaign. Technical SEO decides whether the explaining URL can be stored. GEO decides whether a paragraph built from those URLs stays true. This page is the prior question: is there anything solid to explain?
Four fundamentalsbefore anyone says ‘visibility’.
- The URL is stored
- A model cannot ground an answer in a page search engines never kept. Indexation is not a separate religion from LLM work. It is the entrance.
- The name is stable
- Product, company, and category, phrased once and reused. Editors cut lines that invite a model to promote you into a market you do not serve.
- The comparison is yours
- ‘How is this different’ needs a primary source you wrote. Otherwise the model borrows a competitor’s framing, or invents one.
- A person removes the tempting line
- The sentence that sounds best in a chat answer is often the one your product cannot defend. That cut is an editorial decision, described on the about page, not an agent’s default.
The placement question,and three others.
No. The pricing FAQ says no agency can guarantee inclusion or citations in a specific AI answer. We can make the public site a cleaner source. That is the offer.
Because teams keep buying them as slogans. AEO is the buyer’s prompt. GEO is the generated paragraph. This page is whether your domain contains an explanation at all. One engagement can cover all three. Three retainers would be a packaging trick.
No. A page written for a crawler and ignored by a buyer is the failure mode the homepage describes. The same sentences have to work for a person who will never open a chat window.
The category you want to be explained in, two competitors you respect, and the URL that should be the source of truth. We will try the exercise on the call.
The failure is usuallyindexation or the draft.
A missing explanation is sometimes a crawl problem and sometimes a writing problem. The neighboring pages split those causes.
We will try the exerciseon your homepage.
If the homepage cannot carry it, we will say which URL should, or that you do not have one yet.