Last updated: October 26, 2026
A university journalism research institute surveyed roughly 97,500 people across 48 markets in early 2026 and published the results in June 2026. It found that weekly use of AI chatbots for news had grown from 7% to 10% in a year. Among people who use chatbots for news, 42% said they always or often click through from the answer to the original source. Those figures describe news habits, and software buying may look different. They still point at the problem any AI search agency sells against: more research starts inside an AI answer, and fewer than half of those readers usually click through to the page behind it.
The agency reviewed here builds its pitch on that problem. It's a small, founder-led shop that sells SEO and AI search programs only to B2B and SaaS companies, and it says it measures success in leads, demos and revenue. This review covers what it sells, what each plan includes, the case studies it published in 2026, and the trade-offs to weigh before signing a six- or twelve-month term.
One point up front: we found no Clutch profile, so there's no third-party rating or recent review set to report. Everything below comes from the agency's own website, its 2026 case studies and its podcast, checked on October 20, 2026, and every claim is attributed to the agency. We have never worked with it.
Our verdict
Breaking B2B is worth a call if you sell B2B software, want comparison and alternatives pages done first, and can commit at least $4,600 a month for twelve months or $6,500 a month for six. Its rate card is unusually detailed, and its 2026 case studies name clients and give numbers. It's a weak fit if procurement needs independent reviews, you want a short pilot, or you need paid media or brand work as well. Whatever you decide, ask for two reference calls before signing, because the only proof available is the agency's own.
Breaking B2B at a glance
Focus: B2B and SaaS companies only. The homepage says it won't take dentists, restaurants or local plumbers.
Founder: Sam Dunning, who hosts the agency's podcast and runs the first sales call.
Delivery model: senior-led, with a dedicated lead strategist on each account.
Channels: Google search, AI answers (ChatGPT, Perplexity, Google AI Overviews), Reddit and YouTube.
Contract length: six or twelve months. No shorter terms.
Published plans: six tiers from Silver to Category King, plus a narrower Light plan.
Third-party reviews: none found on Clutch.
No Clutch profile: what we used instead
When we tested the obvious Clutch addresses for the agency on October 20, 2026, both returned a not-found page, and a search turned up no listing under its name. So this review leans on three things instead:
The agency's current website, especially the plan details and FAQ, which spell out more than most agencies publish.
Eighteen case studies, each carrying a 2026 publish date between April and July.
Its blog and podcast, where several pieces are dated within the last six months.
The case studies are written by the agency, so treat the numbers as what Breaking B2B reports, not as audited results. A reference call with a named client is the best way to test them.
Who runs it and how it sells
The site calls the founder Sam throughout, and the podcast page names him as Sam Dunning. The sales process is short and personal. You book a 30-minute call with Sam, which the site describes as "No deck, no pitch." After that you receive a custom 90-day plan showing what you'd pay for, and work begins in week one if you sign.
The homepage leans on two promises. The first is "Senior-led. No juniors." The site says the people on the sales call are the people who do the work. The second is a pipeline focus. In the agency's words, it measures "leads, demos and revenue," not organic sessions.
The agency publishes no team page or address, and its about page returned a not-found error when we checked. Ask how many senior people will work on your account.
What's in a program
Breaking B2B lists six core services and says every plan blends them:
Technical SEO
SEO content and strategy
Link building, earned through manual outreach on sites with a domain authority of 50 or more
Conversion and site structure
Reddit marketing
YouTube marketing
AI search sits under its own heading, with separate pages for answer engine optimization, generative engine optimization and LLM SEO. In practice these are part of the same program. The plan details describe AI search work as getting your company named when buyers ask ChatGPT, Perplexity or AI Overviews who to shortlist, with higher tiers running dedicated campaigns on prompts where a rival is currently the named answer.
The survey in the opening is the Reuters Institute's 2026 Digital News Report, published June 16, 2026. It's based on 97,520 people across 48 markets, with fieldwork in early 2026, and it measures the use of standalone chatbots for news. It says nothing about B2B buying, so read it as background on habits.
The content model is bottom-of-funnel first. The agency says each piece runs 1,000 to 3,000 words and focuses on comparison pages, alternatives pages, use-case pages and commercial articles. It says it moves to top-of-funnel topics only once the commercial terms are covered. If you have in-house writers, it can supply briefed outlines instead of finished drafts.
Onboarding and client time
Onboarding starts with a questionnaire that the agency says takes 30 to 40 minutes, then a kick-off call and access to your analytics, Search Console and CRM. Where possible it plugs into sales call recordings, positioning documents and battlecards to build a knowledge base it writes from. After onboarding, the FAQ says to expect "a couple of hours a month from one person" for content review and product questions.
Reporting
Each client gets a custom Looker Studio dashboard, which the agency says connects search performance to conversion events and pipeline. Calls happen every two weeks, with Slack and email in between, and a monthly plan sets out what's next and why.
The plans, line by line
Breaking B2B publishes its prices. Each tier has two monthly prices: a higher one on a six-month term and a lower one on a twelve-month term.
Plan | 6-month term | 12-month term | Content pieces a month | Link credits a month |
|---|---|---|---|---|
Silver | $6,500 | $6,000 | 8 | 4 |
Gold | $8,500 | $8,000 | 10 | 6 |
Growth Team | $9,500 | $9,000 | 12 | 7 |
Diamond | $10,700 | $10,200 | 14 | 8 |
Aggressive Growth | $15,700 | $15,200 | 20 | 14 |
Category King | $20,000+ | $20,000+ | Bespoke | Large-scale |
A few details matter when you compare plans:
One link credit equals one backlink. Two credits equal one listicle mention, so a Silver client choosing listicle placements gets two a month.
The number of money keywords and buyer prompts covered rises from 20 to 30 on Silver to 50 to 60 on Diamond and Aggressive Growth.
CRO heatmaps start at Gold.
There's also a narrower Light plan, priced below Silver and offered only on a twelve-month term, with fewer keywords, four content pieces and two link credits a month.
The homepage quotes a higher "from" figure than the Light plan, so confirm on the call which plan your quote is based on.
On contract length, the FAQ is direct: "Six or twelve months. We don't run shorter." Its reasoning is that a three-month engagement ends around the point the work starts paying back. That's a fair argument for SEO, but you commit to six payments before you can judge results. One client quoted on the agency's own RB2B case study names this as the downside: "The downside is the length of the commitment."
Prices were checked on October 20, 2026. Agencies revise rate cards, so confirm current figures before budgeting.
Case studies published in 2026
The agency published all eighteen of its case studies between April and July 2026. Several include specific numbers and named people. The figures below are as Breaking B2B reports them.
Chattermill (published July 8, 2026)
Chattermill is a customer feedback analytics platform. The case study says its mention rate across relevant AI searches rose from roughly 20% in January to about 80% by May, and that a major enterprise RFP was arriving roughly every two weeks. Georgi Mirazchiev, Head of Demand Generation, is quoted saying the company was "showing up consistently alongside really established enterprise brands." The study doesn't say how mention rate was measured or across how many prompts, which is worth asking about.
VerifyTreatment (published July 6, 2026)
VerifyTreatment handles benefits verification for behavioral health providers and had relied almost entirely on outbound sales. The agency reports that monthly organic demos went from five or six in October to 32 by February, with 29 in March, and that first movement appeared within 30 days. The marketing director says buyers now name ChatGPT and Google AI Overviews when asked how they found the company.
Kubaru (published April 27, 2026)
Kubaru had leaned on paid search for most of its leads. Breaking B2B says the first content shipped in mid-December, traffic rose noticeably in month two, and qualified demo requests doubled by the first quarter. It also reports that the lead mix flipped to roughly 60% organic.
Proposify (published April 28, 2026)
Proposify is eleven years into the proposal software category. The case study reports 68% more clicks on comparison pages and 91% more visitors from AI search. Co-founder and CEO Kyle Racki is quoted praising the monthly cadence: "Every month we can see progress."
RB2B (published April 29, 2026)
RB2B started with no SEO activity at all. The agency reports a 77% rise in non-branded organic traffic over six months and says it got RB2B to the top spot in both Google and ChatGPT for a competitor alternatives search, as described in a July 2026 blog post.
Fibbler (published April 30, 2026)
Fibbler's founder is quoted saying organic traffic grew "at least 10x in a few months." The case study says the first signups from organic arrived in month one, which it links to the product's lower price point and faster sales cycle.
What the case studies don't show
The studies tell a consistent story: fast early movement, comparison and alternatives pages first, and AI search run as a parallel channel. What they lack is outside verification and, mostly, absolute numbers. Percent changes from a small base can look dramatic, so ask for starting figures and date ranges.
What the 2026 content and podcast show
The blog shows how the agency thinks. Posts dated within the last year include a guide on ranking in ChatGPT (July 11, 2026), a guide to using Reddit for SEO without spamming communities (September 8, 2026) and a piece on AEO agencies for B2B companies (May 20, 2026).
It also publishes agency roundups. Its August 18, 2026 list of LLM SEO agencies for SaaS ranks itself first. Several agencies rank themselves in their own roundups, so read this one as marketing.
The podcast is active: episode 504 went out on October 12, 2026. Recent episodes cover how a client reached page one in 30 days, LinkedIn ads and how a large SaaS brand earns AI citations. Two or three episodes will tell you whether Sam's approach suits you.
Points in its favor
Full rate card on the website, with what each tier includes. You can shortlist on budget before a call.
A narrow focus on B2B and SaaS, which should shorten the time it takes the team to understand your buyer.
Bottom-of-funnel content first. Comparison and alternatives pages tend to reach buyers closest to a decision.
AI search built into every plan rather than sold as a separate add-on.
A reasonable client time ask after onboarding, by the agency's estimate.
Recent, named case studies with quotes from people you can look up.
Points to weigh
No Clutch profile, so there's no independent review set to check. You'll need to rely on reference calls.
A minimum six-month commitment. If your company needs a short pilot before a longer contract, this model won't fit.
The entry plans cost more than many smaller SEO retainers, and the cheapest option requires a twelve-month term.
No public team page or address, which makes it harder to judge capacity.
Link building centers on listicles, guest posts and review sites. Ask which sites have been used for current clients.
The B2B-only rule cuts both ways. If you sell to consumers too, look elsewhere.
Who it fits
Breaking B2B makes most sense if you:
Sell B2B software or services and want demos from search, not traffic for its own sake
Have a budget in the mid four figures to low five figures a month and can commit for six months or more
Want both Google rankings and AI answer mentions handled by one team
Prefer a small, senior team with a founder you can reach
It's a weaker fit if you need third-party reviews for procurement, want a month-to-month test, need paid media or brand work alongside SEO, or sell to consumers.
If you're comparing options, our guide to Breaking B2B alternatives covers eight agencies with different pricing models and review records. For background on the approach, see our guides to B2B SaaS SEO, comparison pages and AEO vs SEO.
A two-week due diligence plan
Because there are no outside reviews, plan a slightly longer check than usual.
Week one: on the sales call, ask who your lead strategist will be, how many clients that person carries, and whether you'll meet them before signing.
Week one: ask for the baseline numbers and date ranges behind the two case studies closest to your situation.
Week two: request a reference call with a client from the last six months. Ask what slipped, not only what worked.
Week two: ask for listicle and guest post placements made last quarter, and check the sites yourself.
Before signing: confirm the plan, the term and renewal terms, and how AI search mentions are tracked. Our guide to measuring AI search visibility helps here.
FAQ
How much does Breaking B2B cost?
Published monthly prices run from $6,500 for Silver on a six-month term up to $20,000 or more for Category King. Each tier costs less on a twelve-month term, and a narrower Light plan is available below Silver on a twelve-month term only.
Does Breaking B2B have Clutch reviews?
We found no Clutch profile when we checked on October 20, 2026, so there's no Clutch rating or review date to report. The client quotes on its site come from its own case studies.
Does Breaking B2B do GEO and AEO?
Yes. The agency treats AI search as part of every plan, with work aimed at getting clients named in ChatGPT, Perplexity and Google AI Overviews. Our explainer on what AEO is covers the basics.
What is the minimum contract?
Six months. The agency offers six- and twelve-month terms only and says it does not run shorter engagements.
What are the best alternatives to Breaking B2B?
That depends on your budget and whether you need reviews, shorter terms or broader services. See the list of Breaking B2B alternatives or the full roundup of B2B SaaS SEO agencies.